The home page for the Hankamer School of Business.

The Communications & Marketing team is responsible for initiatives that position Baylor University's Hankamer School of Business, building awareness, preference and prestige among various constituent groups. This includes marketing strategy, branding, business school publications, Internet design and content, events, advertising, media relations and internal communications. 

One of the oldest and most enduring Baylor University symbols – and the single most recognized Baylor athletic mark – have come together to form one brand. The iconic, interlocking BU, whose roots on campus reach back nearly 100 years, takes its place at the forefront of a Baylor University Brand now united. Powerful, distinct and instantly recognizable, the new University Brand Mark forms the centerpiece of a Brand Identity that conveys our University to the world.

Students majoring in Marketing receive a Bachelor of Business Administration with a concentration in Marketing. Students who choose to major in Marketing must take 18 hours in Marketing beyond the Business Core Requirements--three required courses and three electives.