marketing & communications | Baylor University

Marketing and Communications

Summary

Guided by the mission of Baylor University and a commitment to share the stories of Baylor and its people, the Division of Marketing and Communications provides leadership, builds partnership, offers strategic direction and advances priorities that extend and support the mission of Baylor University.

Brand Guide

Read more about Brand Guide

URL

https://brand.web.baylor.edu/

Summary

One of the oldest and most enduring Baylor University symbols – and the single most recognized Baylor athletic mark – have come together to form one brand. The iconic, interlocking BU, whose roots on campus reach back nearly 100 years, takes its place at the forefront of a Baylor University Brand now united. Powerful, distinct and instantly recognizable, the new University Brand Mark forms the centerpiece of a Brand Identity that conveys our University to the world.